Finding product Ideas Guide

Part 1: Find product ideas on Amazon (fast + structured)

Step 1) Pick a category “lane” (so you don’t chase random stuff)

Choose 1–2 categories that match your niche and are easy to ship, like:

  • Home & Kitchen, Pet Supplies, Beauty tools (non-regulated), Sports & Outdoors, Baby (non-consumables), Office Products

Avoid at first: hazmat, ingestibles/supplements, cosmetics you can’t verify, batteries, high-return electronics, anything with sizing complexity (fashion) unless you’re experienced.

Step 2) Use Amazon’s built-in “what’s selling” lists (your idea engine)

You’ll pull ideas from 3 places:

A) Best Sellers (proven demand)

  1. Go to Amazon

  2. Open Best Sellers

  3. Click into your category

  4. Browse the top items and open anything that fits your niche + price range

B) Movers & Shakers (rising fast / trending)

This list highlights products with big recent rank jumps (good for spotting trends early). AutoDS+2AMZScout+2

  1. Go to Movers & Shakers

  2. Choose a category

  3. Look for items that make sense long-term (not just a fad)

C) Hot New Releases (newer products gaining traction)

  1. Go to Hot New Releases

  2. Filter by category

  3. Look for products with early traction + strong listing quality

Tip: Don’t add everything you see. Your goal is a shortlist of “worth deeper research” products.

Part 2: Decide if an item is “good” (your 2-minute product test)

Open a product listing and check these:

Step 3) Price + margin check (quick math)

  • Target selling price: usually $25–$80 for beginner dropshipping (enough room for ads + shipping issues)

  • Avoid products where you’ll only net a few dollars after fees/ads

Step 4) Listing demand signals

Look for:

  • Consistent review velocity (new reviews coming in regularly)

  • Rating ideally 4.2+

  • Not dominated by one mega-brand (unless you can compete with content/angle/bundles)

Step 5) Competition & saturation check

On the listing page:

  • If it’s a generic product with tons of near-identical options, it’s harder

  • If the product has a clear angle (specific use case, audience, problem-solving), it’s easier to market

Step 6) Dropship practicality check

Prefer:

  • Smaller, lighter items (fewer damages/returns)

  • Low complexity (no sizing, no fragile glass, no “assembly nightmare”)

  • Fewer “this broke” reviews (scan 1–3 star reviews)

Step 7) Red-flag scan (skip these)

  • Lots of complaints about quality control

  • “Different than pictures”

  • “Stopped working after a week”

  • Shipping damage is common

  • Brand gating / authenticity concerns (especially for big brands)

Part 3: Save winning finds to a list (so you can build your store later)

Option A (recommended): Save to an Amazon List (Wish List)

Amazon lets you create and organize lists so you can track items and come back later. About Amazon+1

On Desktop (computer)

  1. Open the product page

  2. Click Add to List (near “Add to Cart”)

  3. Choose an existing list or click Create a List

  4. Name it something like:

    • “Store Product Research – Shortlist”

    • “Pet Niche – Candidates”

  5. Repeat for each promising product

On Mobile (Amazon app)

  1. Open the product

  2. Tap Add to List

  3. Select your list (or create a new one)

  4. Keep adding products as you browse

Step 8) Organize your list so it’s usable

Inside your list:

  • Use notes (if available) or a simple naming system:

    • ✅ “Test ASAP”

    • 🟡 “Needs more research”

    • ❌ “Rejected (quality complaints)”

Option B (even better): Make a “Product Shortlist” tracker (so you can price + build listings)

Alongside your Amazon List, keep a simple tracker (Google Sheet / Notes) with:

  • Product name + Amazon link

  • Price on Amazon

  • Your target sell price

  • Why it’s a good fit (problem solved / audience)

  • Concerns (returns, quality, competition)

  • Status: Shortlist / Testing / Live / Removed

(If you want, I can generate a ready-to-use sheet layout for this.)

Part 4: Your repeatable workflow (do this weekly)

  1. Pull 10–20 candidates from Best Sellers / Movers & Shakers / Hot New Releases AutoDS+2AMZScout+2

  2. Run the 2-minute product test

  3. Save only the best 5–10 to your Amazon List About Amazon+1

  4. Narrow to 3 products to test on your site first