eBay Profile Page Guide

Step-by-step guide: Set up a professional eBay profile page (Buyer + Seller)

What you’ll need

  • Your eBay account login

  • Your business name (exact spelling)

  • A square logo photo (recommended)

  • A short business description (2–5 sentences)

  • Your brand colors (optional)

1) Sign in and open your profile

On the eBay app (Android/iPhone)

  1. Open the eBay app.

  2. Tap My eBay (bottom menu).

  3. Tap your profile name/photo at the top (or Settings → Account).

  4. Look for Profile or Edit profile.

On a computer (recommended for easiest editing)

  1. Go to eBay.com and Sign in.

  2. Click your name (top left/right depending on layout).

  3. Open Profile (your public profile page).

2) Upload a professional profile photo (or logo)

  1. In Edit profile, find Profile photo.

  2. Upload your logo (best) or a clean headshot.

  3. Choose a clear, centered image:

    • Square format

    • High resolution

    • No cluttered background

  4. Save changes.

Tip: If you’re a business, use your logo—not a random photo—so customers recognize you.

3) Set a clean, consistent display name

  1. In Edit profile, find Name / Username / Display name (wording may vary).

  2. Use something professional, like:

    • Your brand name (preferred)

    • Brand name + category (example: “RockyMtnResale” or “RockyMtnTools”)

  3. Avoid:

    • Extra symbols (!!!, $$$)

    • Random numbers

    • Inside jokes or slang

  4. Save.

4) Write a strong “About” bio (professional + trust-building)

  1. Find the About section in your profile editing screen.

  2. Write 2–5 short sentences that answer:

    • What you sell

    • What makes you reliable

    • Shipping speed / handling time

    • Customer service promise

Copy/paste template:

Hi! We’re [Business Name], a small business specializing in [what you sell]. We carefully inspect and pack every order and ship within [timeframe]. Customer service matters to us—message anytime and we’ll respond as quickly as possible. Thanks for supporting our shop!

  1. Save.

5) Add key “Seller credibility” details (where available)

Depending on your eBay settings, you may be able to show or connect:

  1. Shipping/handling standard

  2. Return policy (set this in seller settings—buyers look for it)

  3. Business location (city/state is enough; avoid personal home address publicly)

  4. Store link (if you open an eBay Store)

6) Create an eBay Store (optional, but most “professional”)

If you plan to sell regularly, a Store adds branding and a storefront layout.

  1. On eBay (computer is easiest), go to your Selling area.

  2. Look for eBay Stores or Subscribe to a store.

  3. Choose a store name that matches your business.

  4. Add:

    • Store logo

    • Store banner (optional)

    • Categories (helps buyers browse)

  5. Publish your store settings.

7) Set up your “Seller policies” so your profile matches your professionalism

Even if your profile looks good, buyers judge professionalism by policies.

  1. Go to Selling settings.

  2. Set or confirm:

    • Shipping (handling time, services)

    • Returns (clear, fair policy)

    • Payment (eBay-managed payments is standard)

  3. Make sure the policies match what you wrote in your bio.

8) Make your listings match your profile (big trust signal)

To look professional quickly:

  1. Use clean photos (bright lighting, plain background).

  2. Use consistent titles (Brand + Item + Model + Condition).

  3. Add a short standard line in descriptions like:

    • “Ships within 1 business day.”

    • “All items packed with care.”

9) Final “professional profile” checklist

  • ✅ Logo or clean headshot uploaded

  • ✅ Display name matches your brand

  • ✅ Bio explains what you sell + service promise

  • ✅ Policies set (shipping + returns)

  • ✅ Listings look consistent and clean

  • ✅ Messages answered quickly (buyers notice)