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The number one tool I use for amazon is Oa Xray you can get a free trial here and a discounted price for purchase using this link
Here are some of the other tools that are out there
1. camelcamelcamel
CamelCamelCamel
This is an FBA tool you should be using every day, several times a day. It alerts you to price drops, as well as gives you updates on a product’s sales rank and price history — all useful information for Amazon sellers.
2. Keepa
Keepa
Keepa is fairly similar to CamelCamelCamel, with the main difference being the timeframes you can select to look at a product’s history. This one tends to give you a more immediate view over CCC’s more long-term look.
3. Keyword Tool
Just how it sounds, Keyword Tool lets you test out different keywords in various search engines, then filter by country, so you know which terms to apply and where.
4. FBA Calculator for Amazon
Knowing keywords and prices are only part of the equation — another is being able to calculate an item’s profit margin once you factor in fees and charges. Install it and have it work right there on the product page.
5. Google Trends
Google Trends
Did you know that keywords have historical trends and patterns? With Google Trends, you will! And not only will you know what happens, but you’ll also be able to see what that data is so you can plug in different keywords at different times of the year.
6. Google Keyword Planner
Type in a bunch of search terms, and see right away what their monthly hits are, and the level of competition is for each. Better yet, Google Keyword Planner will also show you related keywords with the same amount of information, just in case you missed anything. Oh yeah, they also offer live support.
7. AMZ Base
Stop looking for products the wrong way. Seriously, it’s time to give up bad habits. Start using AMZ Base so you can find ASINs and descriptions quickly and efficiently, saving yourself oodles of time in the process.
8. URL Shorteners
The best two URL shorteners in the business are Google Short URL and Bitly. Because they’re so similar, ultimately it comes down to which interface you like better. Make sure to take advantage of all the extra resources both offer, too.
9. Unicorn Smasher
Be warned: you’ll encounter a lot of colour and graphics when you first click onto it. Once you explore past the colours, you’ll find a tool with tons of awesome features, like revenue estimates, monthly estimates, data analysis, and a lot more.
10. Sonar-tool
Last but certainly not least, this free FBA tool aggregates product data into a handy database. It’s very useful for collecting information to research which products are worth selling for you so you can make an informed choice. If you’re not at the narrowly-focus research stage, then use it as an idea generator to help shape which direction to go in.